The key to keeping marketing, sales, and operations lean is automation. Through the continued conversations between UDX and OhFresh, it became easier to understand where automation could keep the company growing its sales without growing its staff.
With each new brand, OhFresh created or distributed, new websites were launched automatically. With each new store, OhFresh had the data readily available to show how well its drinks were selling in nearby areas and which displays would lead to increased sales. With each new region, OhFresh was able to distribute its products to hundreds of stores overnight without going overboard on shipping costs.