UDX founder Andy Potanin and CEO Eric Sopp discuss the term "embracing technology" and what that really means for businesses looking to leverage their websites, automation, and technology to grow, scale, and compete more effectively. At UDX, Andy and Eric design and implement automated solutions for businesses of every size. Today, that means transforming your website into an engine that powers your business, using artificial intelligence, automation, and other products that are custom-built for your needs.