Streamlined GoToWebinar Registrations

Automating Webinar Registrations for Enhanced User Experience

The project was initiated on January 18, 2019, and successfully completed on February 7, 2019. Our dedicated team, led by Eric Sopp, Anton Korotkov, Paresh Kharti, and Rumen Buhalov, worked tirelessly to address several key challenges faced by the Center for Financial Social Work, a leading institution in the education industry.

Before the implementation of our project, the Center was grappling with a number of pain points in their webinar registration process:

  1. Inefficiency: The manual registration process was time-consuming and labor-intensive, leading to delays and a less than optimal user experience.
  2. Lack of Integration: The registration process was not integrated with the Center's website or their event tracking system, leading to disjointed user experiences and missed opportunities for data collection and analysis.
  3. Limited Personalization: The Center was unable to personalize the registration process to the individual user, making it difficult to engage users effectively and meet their unique needs.
  4. Data Management Challenges: Without an automated system, managing and analyzing registration data was a complex and challenging task.

Our team at UDX has addressed these challenges by implementing an automation process that has significantly improved the webinar registration process, making it more user-friendly, efficient, and integrated. This project is a testament to UDX's ability to provide innovative and effective solutions that empower our clients to overcome their challenges and succeed.

We are proud to have been a part of this transformative journey for the Center for Financial Social Work, and we look forward to continuing to provide them with exceptional service and support. Please note that screenshots and additional media related to this project will be added soon. For more information about this project or our other services, please feel free to get in touch with us.

We are proficient in a variety of tools and technologies that enable us to deliver high-quality solutions. Our competencies include GoToWebinar, React, Segment, and WordPress. These tools allow us to automate processes, track and analyze data, and create user-friendly interfaces, among other things.

  1. Increased Lead Conversion: By automating the prospecting and qualification of leads, and streamlining their conversion into paying customers, the project likely increased the rate at which prospects are converted into customers. This directly impacts revenue as more customers mean more sales.
  2. Improved Customer Retention: The personalized communication enabled by the automation likely improved customer satisfaction, leading to higher customer retention rates. Retaining customers is often more cost-effective than acquiring new ones and also leads to repeat sales, positively impacting revenue.
  3. Efficient Resource Utilization: The automation frees up resources previously dedicated to manual tasks, allowing the Center to allocate these resources to other revenue-generating activities.
  4. Scalability: The automation allows the Center to handle a larger volume of leads without a corresponding increase in costs. This scalability can lead to an increase in customers and revenue without a significant increase in marketing costs.
  5. Data-Driven Decision Making: The project's integration with Segment allows for comprehensive tracking and analysis of marketing data, providing valuable insights that can be used to optimize marketing strategies and campaigns, potentially leading to increased customer acquisition and revenue.

Our team brings a diverse set of skills and expertise to the table. We specialize in User Experience, Inbound Marketing, and Business Automation. Our expertise in these areas allows us to provide innovative and effective solutions that meet our clients' unique needs and challenges.

  1. Simplified Registration Process: The automated process collects minimal input from the user, making the registration process quick and easy. This reduces friction and improves the overall user experience.
  2. Seamless Integration: The system communicates the user's data with GoToWebinar for webinar registration, WordPress for user registration, and Segment for event tracking. This seamless integration ensures that the user's actions are reflected across all platforms without any additional effort on their part.
  3. Personalized User Experience: The data collected during the registration process can be used to personalize the user's experience. For example, the system can recommend webinars based on the user's interests or previous webinar attendance.
  4. Improved Data Accuracy: By automating the registration process, the system reduces the risk of human error, ensuring that the data collected is accurate and reliable.
  5. Efficient Tracking: The integration with Segment allows for efficient user behavior tracking during and after the registration process. This provides valuable insights that can be used to improve the user experience further.


The Streamlined GoToWebinar Registrations project has delivered significant benefits to the online social work school. By automating the registration process and integrating it with other platforms, we have created a seamless and efficient user experience that has improved user satisfaction and provided valuable data for marketing intelligence.

  1. User Input: The process begins when a user registers for a webinar. The system collects minimal input from the user, typically their name and email address. This makes the registration process quick and easy for the user.
  2. Data Communication: Once the user's information is collected, the system communicates this data with several platforms. It sends the data to GoToWebinar to register the user for the webinar, to WordPress to register the user on the website, and to Segment for event tracking.
  3. GoToWebinar Registration: GoToWebinar receives the user's information and registers them for the chosen webinar. The user is then added to the list of attendees for that webinar.
  4. WordPress User Registration: Simultaneously, WordPress receives the user's information and creates a new user account for them on the website. This allows the user to access additional resources and information on the website.
  5. Segment Event Tracking: Segment receives the user's information and tracks their registration event. This data can be used to analyze user behavior and improve the registration process.
  6. Confirmation and Follow-up: Once the user is registered for the webinar and on the website, they receive a confirmation email with the details of the webinar. They may also receive follow-up emails with additional information or resources related to the webinar.

During the registration process for the Streamlined GoToWebinar Registrations project, the following data is typically collected from the user:

  1. Personal Information: This includes the user's name, email address, and possibly other demographic information such as age, gender, or location. This information is used to personalize communications with the user, such as addressing them by their name in emails.
  2. Webinar Preferences: The user's choice of webinar can provide insights into their interests or areas of study. This information can be used to recommend similar webinars or resources that the user might find interesting or useful.
  3. Website Interactions: The user's interactions with the website, such as the pages they visit or the resources they download, can provide additional insights into their interests and needs. This information can be used to further personalize the user's experience, such as recommending resources related to the pages they visit most often.
  4. Event Tracking: The user's registration event is tracked using Segment. This data can be used to analyze the user's behavior during the registration process and make improvements to the process based on these insights.